How will Google’s update impact business?

Experience Matters

Google’s April 2023 Reviews Update will have a significant impact on businesses that rely on online reviews to attract customers.

To ensure that your business continues to be visible in search results, it’s essential to focus on providing high-quality reviews that offer valuable information to potential customers.

One of the key things to keep in mind is that reviews should be written in a clear and concise manner.

This means avoiding irrelevant information or going off-topic. Reviews that provide helpful information about a business, its products, and its services will be more likely to appear in search results.

Another important consideration is the use of keywords.

Google’s algorithm will now prioritise reviews that contain relevant keywords related to the business or product being reviewed. This means that businesses should encourage customers to include relevant keywords in their reviews to increase the visibility of their business in search results.

Notch Above Bookkeeping is a team of certified Xero bookkeepers and BAS Agents. Whilst we help small business owners right across Australia prepare their BAS returns and streamline their bookkeeping processes, payroll and accounting records, we like to keep an eye on the bigger picture. Contact us on 1300 015 130.

Article first published by Viva Digital on 20 April 2023 at https://www.vivadigital.com/googles-april-2023-reviews-update-experience-matters/